Journal of Business Strategy and Sustainability (JBSS) is a peer-reviewed journal advancing theory and evidence at the nexus of strategic management and sustainability. It publishes rigorous conceptual, empirical, and methodological work that explains how organizations design, implement, and evaluate strategies that sustain competitive advantage while meeting economic, social, and environmental responsibilities. JBSS prioritizes research on strategic decision making, governance and control, dynamic capabilities and agility, innovation systems, and strategic renewal that enable long-term value creation under stakeholder pressures, ESG expectations, regulatory dynamics, and global market complexity. The journal welcomes studies across regions and firm sizes, including multinationals and SMEs, with particular interest in resilience, adaptation, and transformation in both emerging and developed economies. Relevant themes include sustainable business models, circular economy and climate adaptation strategies, digital transformation and technology-enabled competitive positioning, sustainability measurement and disclosure, reputation and legitimacy effects, and ethical governance and responsible leadership in strategy, policy, and practice.