About the Journal

The Journal of Marketing and Emerging Technologies (JMET) is an international, peer-reviewed journal that publishes research on how new technologies are changing the way organizations understand customers, build brands, and compete in the marketplace. The journal provides a focused academic outlet for studies that explain marketing changes brought by emerging technologies in a clear and meaningful way, with strong attention to consumer behavior, market dynamics, and practical implications. JMET welcomes work that helps scholars and practitioners understand how technology shapes everyday marketing activities such as reaching customers, communicating value, designing customer experiences, and developing new products and services. The journal also encourages research that considers responsible marketing, including fairness, transparency, consumer trust, and the protection of customers in technology-driven environments. JMET aims to bridge academic insight and real-world relevance by publishing work that is conceptually strong, methodologically sound, and useful for decision-making in modern marketing.